Digital Business Management program

Application Deadline: January 2nd 2015

You are invited to register for the upcoming 3-Day Digital Business Management program training course being offered by Google. The session will hold on January 27th, 28th and 29th, 2015.

Dates: January 27th, 28th and 29th, 2015

Venue: Will be communicated with selected attendees

Time: 9am – 5.30pm daily

The Digital Business Management program (DBM) is a program developed to bring small and medium businesses (SMBs) online in a lasting way. The program will leverage Google’s third party model to grow the digital agency ecosystem in Africa to support businesses in their online journey.

The program is designed for graduates of tertiary institutions. Upon completion of the training program, participants will receive a certificate of completion and they will have gained skills to be effective in a digital management role. Additionally they will gain the necessary skills needed to setup and run a digital agency of their own focused on offering Google products to small businesses.

Participants meeting set criteria will be provided with ongoing support post completion.

will:

enable you build a successful business using a proven model
help develop a new breed of managers for the digital age to help local businesses realise their growth potential
provide an opportunity for Africans to tap into a large and growing online market
bring more businesses online

Topics covered:

The role of the Internet in business
How to develop the right digital presence
Optimising your customer’s digital footprint
Steps to setup and run a digital business
Training on Google products – Youtube, Google Apps, Google My Business, Adwords etc

Training:

The 22 hour training program (over 3 days) will be led by topical experts to provide a robust set of tools that will prepare a digital business manager to start his/her own agency, join an existing agency, or a large organisation in a digital management role.

Selection criteria:

To qualify for the program, applicants must:

have obtained a diploma from an accredited tertiary institution
successfully complete a program entry test
be at least 18 years of age
submit a CV showing business experience
be familiar with the following

word processing and spreadsheet applications
presentation tools
internet technology
social media tools

What are the benefits of the Digital Business Management program?

Successful participants of the DBM program will acquire the following skills:

Ability to build and manage a digital business independently or with staff
- Funding
- Devices
- Internet access
- Marketing support
- Business advisory and mentorship
- Ongoing education and access to free training material
  - Ability to assess SMBs’ digital needs and proffer appropriate solutions
  - Google business products expertise
  - Ability to effectively pitch online products to SMBs
  Resources required by candidates:
  
  Due to the practical nature of the program, candidates will be required to have an internet enabled laptop, which they will bring to all classes.
  Certificate:
  
  DBM program certificates will be issued to successful program participants. To receive the certificate, participants must:
  - attend the training in full and complete all course requirements
  - achieve minimum grade or higher in all tests and evaluations
  - satisfactorily complete an assigned final project, including presentations
  - complete all program payment (if applicable)
  Participant benefits:
  
  Individuals that obtain the DBM program certificate will become eligible for ongoing support of their digital business by Google. Support provided may include:
- - Funding
  - Devices
  - Internet access
  - Marketing support
  - Business advisory and mentorship
  - Ongoing education and access to free training material

2015 Google Digital Business Management Program training for Nigerians.